Non Vogue was a label run by the drum and bass duo The Upbeats, giving the pair a way to direct the release of their own music and to try out different styles. It began with “Planet Earth”, a track made by The Upbeats and State of Mind, and Shapeshifter was among the other artists whose music appeared on Non Vogue.
In 2008 the label issued The Upbeats’ single “Smash / Planet Earth”. That year the duo’s collaboration with Noisia, “Creep Out”, also appeared on the compilation FabricLive.40. The Upbeats later released “The Lost Tapes” as a Non Vogue single in 2019.












