Undivide

Undivide is a London event promoter presenting club shows with DJs and live artists, with a focus on drum & bass, jungle and wider dance music. It formed during the pandemic when promoters who had competed for artists and audiences joined forces; co-founder Alex McDonald and Alex AMC were involved, alongside The Blast from Bristol and Hospitality. The promoter produces club shows, tours and festivals across the UK, Europe and other locations.

Its events have been held at The Steel Yard and fabric in London, and at The Prospect Building and The Underground in Bristol. Artists appearing at its events have included Jakes, MC GQ, SP:MC and Kasra. HospitalityDnB, The Blast and RUN are among Undivide’s in-house brands, with Korsakov and Siren Bristol also part of its range. Undivide has collaborated with 1985 Music and Critical Sound, as well as Shogun Audio, V Recordings and Virus. The promoter has also supplied London venues with events featuring DJs and live artists. Undivide is based in London and focuses on electronic music.