Macalla25 Launch with Strategy [inHabit x Rub a Dub Hi-Fi]

inHabit and Rub a Dub Hi-Fi team up once again to bring you the launch party for the highly anticipated return of Macalla this summer season. International guest on the night is badman Manchester MC with roots in Éire, STRATEGY. Support from Ambit, modh, Pandah & xbobax.

Strategy is one of the most consistent artists of his generation, with one of the most distinctive voices in all forms of UK underground music. Renowned for his razor-sharp delivery, commanding stage presence, and unparalleled versatility across hip-hop and all forms of electronic music, he has built a reputation that spans generations. Lending his vocals to some of the biggest tracks to come out of the culture, testament to his universal appeal and ability to connect with audiences far and wide he continues bringing his Salford accent to stages across the globe.

Still one of the most relevant voices in the scene through both his flow and content; Strategy is set to release a run of new music throughout 2025. Tracks like Marka, Lunar Eclipse, PFTD, and Greengage Adhesives continue to echo through raves worldwide with an upcoming album and collaborations set to further cement his name as a legend in the music.

He is also the founder of Aux Chord, a Manchester-based event that champions cutting-edge talent, reinforcing his commitment to pushing the culture forward. Few artists can claim the longevity and continued relevance that Strategy enjoys. Having played a pivotal role in shaping the sound of UK underground music, he remains at the forefront, widely celebrated as a true treasure of the scene—an artist who continues to inspire and set standards for the next generation.

A defining moment in Strategy’s career came with the release of Marka alongside Dub Phizix and Skeptical; a track that became a genre-defining anthem, solidifying his status as an essential figure in the scene. His influence has only grown since, with a catalog of collaborations that reflect both his adaptability and his ability to elevate any track. He has worked with some of the most respected producers in the game, featuring on standout releases such as Premium Grease, PFTD with Halogenix, Lunar Eclipse with Visages, and the recent anthem Tell Dem alongside Voltage and Specialist Moss. His ongoing work with Visages on Alix Perez’s 1985 Music further showcases his ability to evolve with the sound, consistently delivering fresh and innovative material.

Beyond the studio, Strategy’s impact is felt worldwide. His career has taken him across the globe, with international tours spanning the USA, Russia, Japan, China, Australia, New Zealand, and even Kazakhstan. From his early days in pirate radio to commanding legendary stages like Fabric and broadcasting on BBC Radio 1, his journey reflects a lifelong dedication to the craft. As a producer, Strategy continues to carve his own path, with releases on esteemed labels like Exit Records, proving his ability to craft sound as effectively as he commands the mic. His influence extends beyond music.