Established in November 2018 by Kirill Didenok, DNK Music emerged from the Didenok Team advertising agency. It is an independent label and distributor, and its work crosses genres without fixed divisions. Since 2018, it has distributed audio and video content to audiences worldwide. Its output ranges from viral songs to experimental albums, and its first releases came from artists who were clients of Didenok Team, including bloggers Katya Adushkina and Vika Korobkova. Later collaborations included Dose and Lida. Gancher & Ruin has released music through DNK Music. In 2024, the label issued Огни 2.0, a single credited to Gancher & Ruin and Отмель; in 2026 it put out Gancher & Ruin’s single Тушь.
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